How to Remove Yourself From Epsilon

To remove yourself from Epsilon, submit the data subject request form at legal.epsilon.com/dsr, select "Consumer" as who you are, and file a request to delete your personal information. The form allows one request type per submission, so file a second request to opt out of the sale of your data as well. Both are free, and Epsilon must act on them under state privacy laws.

Epsilon deserves more attention than it gets. The company, owned by French advertising giant Publicis Groupe since 2019, states it holds information on more than 200 million consumers in the US and Canada. What makes it different from other brokers is where the data comes from: Epsilon runs loyalty programs, email campaigns, and transaction systems for thousands of brands, so it collects your purchase behavior at the source rather than scraping public records after the fact.

What does Epsilon know about me?

Epsilon's profiles combine your name, address, phone number, and email with purchase history, web activity, online registrations, demographic details like age and estimated income, household composition, and inferred interests and brand affinities. Reports have also noted Epsilon maintains data of the kind used in security questions, the details you use to verify your identity when resetting a password. None of this appears on a public profile page. It moves business to business, through Epsilon's network that includes Conversant and the Shopper's Voice survey program, into the targeting systems of thousands of advertisers.

How do I opt out of Epsilon?

The steps below reflect the live process as of July 2026. Budget 15 minutes plus a possible identity verification detour:

1. Go to the Epsilon data subject request portal at legal.epsilon.com/dsr.
2. In the "I am a" dropdown, select Consumer.
3. Choose your request type. Pick Delete my personal information for the strongest result. Important: an opt-out of sale is treated as suppression, meaning Epsilon keeps your record and just stops selling it, while deletion actually removes the data.
4. Fill in your name, full mailing address, and email, then submit. Epsilon requires a working email to process the request.
5. Complete the identity verification. Epsilon routes this through a third-party provider that asks questions to confirm you are who you claim, a stricter check than most brokers run. Answer promptly or the request stalls.
6. Submit a second request through the same form, this time selecting Do not sell my personal information. The one-type-per-submission rule means deletion and opt-out need separate filings, and running both covers you if either fails.
7. Save your confirmation emails and submission dates.

Backup routes if the portal misbehaves: call 1-866-267-3861, or mail your request with your full name and address to Epsilon, PO Box 1478, Broomfield, CO 80038, Attn: Privacy. To stop Epsilon-powered marketing emails specifically, there is a separate form at legal.epsilon.com/dms/email-opt-out, and you must click its verification link within 30 days for it to count.

Is Epsilon legit or a scam?

Epsilon is a legitimate, registered data broker and one of the largest marketing companies in the world. Worth knowing: in 2021 Epsilon entered a 150 million dollar settlement with the US Department of Justice after admitting that employees in its former Direct to Consumer unit knowingly sold data on more than 30 million consumers to clients running mail fraud schemes that targeted the elderly, conduct that ran from 2008 to 2017 and predates the Publicis acquisition. The company operates legally today, but its history is a reminder that data sold for marketing does not always stay in careful hands.

How long does Epsilon removal take?

Under state privacy laws, Epsilon has 45 calendar days to complete a deletion request, extendable once by another 45 days with notice. In practice, straightforward requests often clear in a few weeks. The identity verification step is the usual delay, so respond to it quickly.

Does Epsilon put my info back?

It can, because Epsilon's supply lines never stop. Every purchase at a partner brand, loyalty signup, and survey response is a fresh data point that can rebuild a deleted profile. That regeneration effect is why single-pass removal efforts score so poorly across the industry. Consumer Reports ran the comparison: self-serve and automated requests got about 27 percent of listings removed, and removal teams staffed by actual people, who verify and refile, got about 70 percent. Deletion is a round, not the match.

Can I remove my family from Epsilon?

Each adult files individually through the portal, since verification runs per person. Epsilon does honor authorized agent requests, so one family member can submit for another with signed authorization, and it also respects Global Privacy Control signals from your browser as an automatic opt-out of sale in supported states.

Is it safe to opt out of Epsilon?

Yes. The verification questions can feel invasive, but they exist to stop strangers from deleting or accessing your file, and everything you type is matched against data Epsilon already holds. A disposable or masked email works fine for the form if you prefer not to hand over your main one.

How did Epsilon get my info?

Largely from brands you shop with. When Epsilon runs a retailer's loyalty program or email marketing, the data generated flows through Epsilon's systems, and combined with public records, registrations, and survey data like Shopper's Voice, it becomes a unified profile. You interacted with the brand; the broker came bundled. The full pipeline is mapped in our guide to how data brokers get your information.

Is Epsilon removal free?

Yes. The request portal, phone line, mail route, and email opt-out all cost nothing. The price is the verification hassle and the need to come back and re-file when new data rebuilds your record.

Frequently asked questions

What is the difference between Epsilon's opt-out and deletion?

The opt-out is a suppression: Epsilon keeps your record but stops selling it, partly so it can remember your preference. Deletion removes the underlying data. File deletion first, then the opt-out, so anything retained for compliance stays out of circulation.

Who owns Epsilon?

Publicis Groupe, the French advertising holding company, which bought Epsilon in 2019 for 4.4 billion dollars. Epsilon now powers much of Publicis's data-driven ad targeting.

Will I see my Epsilon profile online?

No, Epsilon has no public search. You can submit an access request through the same portal to see what the company holds about you, which is worth doing before deletion if you are curious what a decade of shopping looks like as a data file.

Does opting out of Epsilon stop junk mail?

It cuts one major feed, since Epsilon descends from the catalog-mailing-list business and still powers direct mail targeting. Complete coverage takes opting out of other list brokers too, but Epsilon is one of the biggest single levers you can pull.